Mechthild Donner – University of Copenhagen

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Mechthild Irmgard Maria Donner



Country of birth: Germany

Official title: PhD (management and marketing), MBA (Master of Business Administration International Marketing), MA (Magister Artium)

Scientific research domain: strategic marketing and branding, agribusiness, regional development

Research topics: strategic marketing, place branding, regional development, agribusiness, circular economy, food security, sustainable tourism

Membership and activities

  • Member of the Regional Studies Association
  • Member of the Erasmus Mundus Association
  • Currently involved in the EU H2020 Project NoAW (No Agricultural Waste)

Project within AgTraIn: Territorial marketing as strategic tool for the development of agrifood chains: the case of Morocco

Previous institutions: Universities of Munich (Germany), Freiburg (Germany), Clermont-Ferrand (France), Seville (Spain), Reutlingen (Germany)

AgTraIn institutions: Montpellier SupAgro (International Center for Higher Education in Agricultural Sciences, France), Wageningen University (Netherlands)

Spoken Languages: German, Dutch, French, English, Spanish, Italian

Organizational abilities: project preparation, management and reporting

Employment:  INRA (French National Institute for Agricultural Research), Joint Research Centre MOISA, Montpellier

Working experience: Sales assistant at Struik Foods Europe B.V. in Voorthuizen (NL), teacher of business German at Taleninstituut Regina Coeli B.V. in Vught (NL), traineeship in the Information and Communication Mobile Department at Siemens AG in Munich (Germany), assistant teacher at Jean Bart College in Dunkerque (France), au pair in Rome (Italy)

Interests: Music (playing violin), literature, intercultural relations

List of published papers in journals/conferences

  1. Donner M. (2016): Understanding place brands as collective and territorial development processes. Phd thesis, Wageningen, Wageningen University, 178 p.
  2. Donner M., Horlings L., Fort F. and Vellema S. (2016): Place branding, embeddedness and endogenous rural development: Four European cases. Place Branding and Public Diplomacy, first online 30 November 2016.
  3. Donner M., Fort F. and Vellema S. (2016): Développement local et marketing territorial. Le cas de Chefchaouen, Maroc. Systèmes Alimentaires / Food Systems, 1.
  4. Donner M. (2016): A75 La Méridienne: consuming food heritage on the highway? Journal of Gastronomy and Tourism, 2(2), 151-152.
  5. Perrot, N., De Vries, H., Lutton, E., van Mil, H. G. J., Donner, M., Tonda, A., Martin, S., Alvarez, I., Bourgine, P., van der Linden, E., Axelos, M. (2016): Some remarks on computational approaches towards sustainable complex agri-food systems. Trends in Food Science & Technology, 48, 88-101.
  6. Donner M., Fort F. and Vellema S. (forthcoming): From Geographical Indications to Collective Place Branding in France and Morocco. In: Van Caenegem W. and Cleary J.: The importance of place. Geographical Indications as tool for local and regional development. Springer Publishing.
  7. Donner M., Fort F. and Vellema S. (2014): How to capture place brand equity? The case of Sud de France. Place Branding and Public Diplomacy, 10(2), 145-157.
  8. Donner M. (2014):  Territorial marketing as strategic tool for the development of agri-food chains: The Case of Sud-de-France and Morocco. In: Fort F. (coord.) : Terroir en Méditerrannée : Concepts, théories, pratiques et perspectives de recherche. Montpellier : UMR Moisa, Série Recherches 9, 59-66.